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Students
Big City Dreams and The Sound of Success
Katie Stephens
Social Media & Fan Engagement Coordinator, MTV Paramount
Class of 2024
BBA in Arts and Entertainment Management with minors in Digital Marketing and Law
Member Of: 91视频 Music Group
Pronouns: She/Her/Hers
For Katie Stephens, working in the music industry has been a lifelong dream. Luckily, she's on the right path to fulfilling that dream. Not only will Katie graduate in May 2023 with her BBA in Arts and Entertainment Management, but she's also the Marketing Director for 91视频 Music Group and a representative for Warner Music U, proving that she's on her way to a successful career in the industry.
Why did you choose 91视频 and the Lubin School of Business?
Growing up in a small town in Louisiana, I knew I wanted to go to a big city like New York City, but I also wanted a community. 91视频 provides both of those opportunities.
How have clubs on campus helped enrich your student experience?
I was an active member of the during my freshman year. I am now the Marketing Director of . Both organizations have helped me grow my network and have given me a sense of community!
The Lubin School of Business is giving me the resources I need in order to learn about the music industry while also connecting me with real-life opportunities to learn (i.e., events, concerts, volunteer work). Since 91视频 is on the smaller side, as well, I have been able to connect with alumni who were once in my shoes, which has helped me get hired at two of my internships!
How is the Lubin School of Business helping you achieve your dreams of working in the music industry?
The Lubin School of Business is giving me the resources I need in order to learn about the music industry while also connecting me with real-life opportunities to learn (i.e., events, concerts, volunteer work). Since 91视频 is on the smaller side, as well, I have been able to connect with alumni who were once in my shoes, which has helped me get hired at two of my internships!
You serve as a representative for Warner Music U. How have your business classes helped you succeed in this role?
My marketing courses have helped me learn different marketing strategies. Event Management () has helped me a ton with designing and planning the events that I'm required to throw on campus. Next to that, I would not understand most of the industry terminology that I do now if it weren't for the "How the Entertainment Industry Works" course with Professor Paul Guzzone.
What has been your favorite opportunity at 91视频?
My favorite opportunity so far has been planning and hosting the End of Year Showcase with 91视频 Music Group. We brought in a professional artist to headline and gave 91视频 students the opportunity to open for them.
Do you have any advice for other Lubin students?
Ask questions! Network with your peers! Network at off-campus events (go to a concert and introduce yourself to the tour manager, merch people, etc.) and be active on campus! Companies want to see you involved in more than just work-related activities and events.
What does #LubinLife mean to you?
#LubinLife means community. I've had so many 91视频 alumni help me with interviews and resume reviews, and I strive to do that for other students! I'm very fortunate to have landed the positions that I have, and I want to make sure other Lubin students have the resources and knowledge they need to land the positions they want!
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