Image
Students
Jumpstarting a Marketing Data Science Career
Elina Nesterova
Social Media Director, Solved(d)
Class of 2017
MS in Social Media and Mobile Marketing
Why did you choose Lubin for your MS degree?
After completing a bachelor's degree in communications and dipping my toes into the waters of Marketing and PR, I still had a need to further my theoretical and research knowledge, but I didn't want to walk away from real-world experience either. 91视频 was offering a Master's Degree in Marketing that was created and executed in collaboration with an actual New York ad agency - that was a 100% hit on all of my targets! A pleasant addition was the graduate assistantship I was offered, which definitely helped carry the load of my finances while pursuing the degree.
What was your favorite Lubin experience?
My favorite Lubin experience was participating in - and winning! 鈥 marketing data science competitions, organized by marketing firms, Publicis and Group M. I still find the knowledge and skills I obtained during those competitions an invaluable contribution to my day-to-day strategic and tactical tasks at work.
The MS program gave me a huge upper-hand when joining the workforce. Classes and lectures were taught by actual media specialists, and guest speakers including seasoned ad gurus fresh from the trenches. That head start allowed me to get promoted within six months of starting a job!
What is your main takeaway from our MS program?
Go beyond what you know or what is given to you 鈥 do not be afraid to show your initiative and creativity!
How has what you learned in the MS program influenced your career?
I believe that the MS program gave me a huge upper-hand when joining the workforce. Classes and lectures were taught by actual media specialists, and guest speakers including seasoned ad gurus fresh from the trenches. That head start allowed me to get promoted within six months of starting a job!
How do you define #LubinLife?
Be bold, creative, and eager to prove yourself! #LubinLife
More from 91视频
In the Media
Lubin Professor Andrew Coggins provides expert insight to Forbes on how travelers can evaluate safety risks in an increasingly volatile global environment. He notes that determining whether a destination is dangerous requires balancing personal risk tolerance with real-time conditions, and that indicators such as unstable governments, civil unrest, and high crime often surface before they make headlines.
Students
Being able to analyze data in this day and age will take you very far. For so long, business students have been taught that spreadsheets are 鈥淜ing,鈥 but the ability to extricate meaning from data is what will set them apart from the masses vying for top spots in companies and organizations. Sarita Himthani 鈥25 shares her thoughts on the importance of data science and its application across industries. Professor Vishal Lala, who teaches quantitative courses in marketing at Lubin, offers his expertise on industry鈥檚 need for data scientists who understand business. Prepare for the future by being data literate.
Students
Palak Bharti 鈥25 turned her time at 91视频 into a 360掳 graduate experience鈥攂alancing research, entrepreneurship, campus leadership, and the fast pace of NYC. Her journey shows how far curiosity and courage can take you.