91ÊÓƵ

Cianna Bar

Class of 2025

Currently Studying: MS in Social Media and Mobile Marketing

Current Internship: Digital Transformation Intern, Jaguar Land Rover (JLR) North America

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Lubin graduate student Cianna Bar '25 is sharpening her analytical skills at her internship at Jaguar Land Rover, a brand with a great work culture and reputation for innovation and excellence.

How has the Lubin School of Business helped you prepare for your current internship?

The support from my professors and Career Services has been invaluable. They have offered guidance and resources that helped me navigate the competitive internship landscape.

What attracted you to this internship?

Jaguar Land Rover has a great work culture and the brand has a reputation for innovation and excellence. I am honored to get this opportunity to work with a global leader and be part of a team that drives industry advancements.

Describe what a typical day looks like as an intern at Jaguar Land Rover?

A typical day as a digital transformation intern at Jaguar Land Rover starts with a team meeting where we discuss ongoing projects and set priorities for the day. Collaboration is a key part of the role, so I frequently work with colleagues on various projects, contributing ideas and solutions. The environment is fast-paced, and there's always something new to learn, whether it's about the latest automotive technologies or emerging market trends.

What has been the highlight or most enjoyable aspect of your internship so far?

The highlight of my internship, so far, has been the opportunity to work on a project that directly impacts the company's strategy. The supportive and collaborative culture at Jaguar Land Rover has also made the experience enjoyable, as I've been able to learn from and be inspired by some of the best professionals in the industry. Here's a shoutout to my amazing managers Liz Willard and Rem Dinio!

How has this experience shaped or impacted your career goals?

My experience working as an analyst on various projects has profoundly shaped my career goals by deepening my understanding of managing projects and the critical role technology plays in reshaping business operations and marketing strategies. As a marketing student, I've seen how digital transformation enhances data-driven insights. This has significantly sharpened my analytical skills and exposed me to industry best practices, broadening my horizons and inspiring me towards pursuing roles promoting innovation and technology.

How will this experience impact your next semester at Lubin?

I feel more confident because this hands-on experience has helped me highlight marketing areas where I can further specialize, which has encouraged me to enroll in elective courses related to this area of expertise.

My advice to other Lubin students is to start early and leverage all the resources available to you. Career Services at 91ÊÓƵ is a fantastic asset, so make sure to utilize their workshops, resume review sessions, and networking events. Be proactive in seeking opportunities, and don't be afraid to reach out to professionals in your desired industry.

Do you have any advice for other Lubin students who would like to pursue an internship in the future?

My advice to other Lubin students is to start early and leverage all the resources available to you. Career Services at 91ÊÓƵ is a fantastic asset, so make sure to utilize their workshops, resume review sessions, and networking events. Be proactive in seeking opportunities, and don't be afraid to reach out to professionals in your desired industry. Lastly, stay open-minded and be ready to learn—internships are as much about discovering what you enjoy, as they are about gaining work experience.

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