Biography
ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES
Eunhee (Emily) Ko is an Assistant Professor in Marketing at Lubin School of Business. Her research interests span online marketing and user-generated contents (structured and unstructured–texts, images and videos), as well as applications of machine learning and econometric methods. She continues to focus on content features from user-generated content (UGC), addressing the important role of semanticity in UGC to empower businesses' tangible or intangible asset-acquisitions. Her research appears in prestigious marketing or interdisciplinary journals such as Computers in Human Behavior or International Journal of Research in Marketing as well as in Proceedings of IEEE or AMC Conferences. Prior to joining 91ÊÓƵ, she had taught Marketing Research and Marketing Models for undergraduate and graduate students at Northwestern University (Medill School of Journalism and IMC) for four years from fall 2019 to fall 2023.
Education
Marketing
MS, Northwestern University, Evanston (IL, USA)
Analytics
BA, Yonsei University, Seoul (South Korea)
Psychology and Sociology
Publications and Presentations
SELECTED CONTRIBUTIONS & PUBLICATIONS
Ko, E. (2023). Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data. International Journal of Research in Marketing. 40(4), 898-911.
Ko, E. (2023). Firm-stakeholder Engagement under Crisis: Communication of Firms’ Social Activities and Emotions (vol. 2023, pp. 16296). Academy of Management Proceedings. Conference Proceeding.
Ko, E. (2022). Influence of emojis on user engagement in brand-related user generated content. Computers in Human Behavior. 136107387.
Ko, E. (2018). A study of chief marketing officer (CMO) tenure with competitive sorting model (pp. 1-2). Proceedings of the ACMSE 2018 Conference. Conference Proceeding.