Associate Professor
Marketing, Digital Marketing, BBA
Digital marketing is a fast-growing, billion-dollar industry that demands adaptable, skilled professionals. At 91ÊÓƵ, you’ll gain hands-on experience working with real clients in New York City, building the expertise and industry connections to drive results in any field.
Location
New York City
Number of Credits
128
Start Date
Fall, Spring
F1 Visa Eligible
Yes
STEM Designated Program
Yes
Build a Thriving Digital Marketing Career in the Heart of New York City
Businesses need marketing experts who can navigate today’s digital landscape and drive audience engagement. That’s why the nationally recognized Lubin School of Business and the Seidenberg School of Computer Science and Information Systems have partnered to create a truly interdisciplinary digital marketing program. Designed to help aspiring marketers master both marketing strategy and information technology, this program provides access to cutting-edge tools and the flexibility to tailor your degree to your interests—whether in visual analytics, web authoring, cybersecurity, design thinking, or emerging technologies.
Studying in New York City, the global hub for business and innovation, you’ll gain hands-on experience working with major companies on real-world projects. Learn from and work directly with award-winning faculty as you develop expertise in search engine optimization, social media, mobile technologies, data science, visual analytics, and e-commerce.
At 91ÊÓƵ, you’ll study in state-of-the-art facilities at the center of the media, financial, and communications industries. Engage with industry leaders through the Executive in Residence and Dean’s Roundtable programs, and join the Interactive and Direct Marketing Lab—an in-house consulting agency working with real clients. You’ll also connect with a network of over 78,000 alumni, many of whom have launched digital marketing careers with top employers including HBO, Disney, Deloitte, and the New York Mets.
$158,280
nationwide average salary for marketing managers (Source: U.S. Bureau of Labor Statistics)
93%
of Lubin's class of 2023 bachelor's graduates are employed or continuing their education or service (Source: 91ÊÓƵ Career Services)
Top 9%
PayScale ranks 91ÊÓƵ in the top 9% of private US colleges that provide the best return on investment (Source: PayScale.com)
Our Curriculum
As digital technologies continue to evolve, marketers must adapt strategies and make business decisions in a continually changing environment. You’ll acquire a solid foundation in the advertising and marketing profession's application of marketing principles in the context of the highly digitized global economy, an in-depth understanding of online marketing strategy and information technology, and a keen sense of 21st-century marketing and the skills employers are seeking.
Take Courses Like…
Top 2%
Did You Know?
Lubin has been awarded dual accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International, an elite distinction shared by fewer than 2% of business schools in the world.
Careers
Whether you seek to specialize in search engine optimization, social media, mobile technologies, data science, visual analytics, or e-commerce, our degree prepares you to have a wide range of expertise in the ever-evolving world of digital marketing.
As a 91ÊÓƵ student, you’ll have the opportunity to connect with our robust career services team to develop a career plan that best fits your goals.
Our graduates are prepared for jobs like:
- Analytics Manager
- Blogger/Social Media Copywriter
- Brand Ambassador
- Chief Marketing Officer
- Community Manager
- Digital Marketing Analyst
- Digital Media Account Executive
- Director of Communications
- Director of Marketing and Social Media
- Director of Public Relations and Social Media
- Mobile Marketing Media Planner
- Search Engine Marketing Strategist
Student Quote
As I did my research on 91ÊÓƵ, Lubin's efforts to ensure students are ready for the real world really stood out to me; I could not wait to take advantage of the various personal branding and career building opportunities offered at 91ÊÓƵ.
—Aishna Kumar ’22, Digital Analyst, Nagarro
Featured Faculty
Associate Professor
Undergraduate Program Chairperson
Professor
Senior Associate Dean
Admission and Financial Aid
Ready to take charge of your future? 91ÊÓƵ is with you every step of the way, providing a world class education and the skills your industry will be looking for far into the future.
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- November 1: Early Decision
- November 15: Early Action I
- December 1: Early Action II
- February 15: Regular Decision
Explore required documents and admission decision dates for first-year, transfer, and international students.
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Ready to apply? Begin your application process.
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Understanding the value of a degree is essential, especially in terms of return on investment (ROI). According to The Georgetown University Center on Education and the Workforce, 91ÊÓƵ is in the top 6% of U.S. colleges that provide the best return on tuition investment.
For the 2024–2025 academic year, full-time undergraduate tuition is $51,382. However, many students pay significantly less due to our generous merit scholarships, which offer up to $33,000 annually, as well as need-based scholarships, grants, on-campus employment opportunities, and loans. 91ÊÓƵ is more affordable than you think. Financial assistance can come from many places, including scholarships, grants, on-campus employment, and loans.
Merit Scholarship Estimator
based on your academic achievements to see how much merit aid you may receive.
Net Price Calculator
Use our Net Price Calculator to estimate your annual education costs and financial aid package.
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who are here to support you every step of the way. Schedule a one-on-one appointment to discuss your goals, application questions, and any other information you need to make an informed decision about your future at 91ÊÓƵ.
Top 6%
Did You Know?
91ÊÓƵ is ranked in the top 6% nationally for return on investment (Source: The Georgetown University Center on Education and the Workforce)
Contact Us
Admission Contact
Office of Undergraduate Admission
Phone: (212) 346-1323
Email: undergradadmission@pace.edu
Departmental Contact
Pradeep Gopalakrishna, PhD
Email: pgopalakrishna@pace.edu