Brand Standards
Why Branding Matters
Great brands create a culture, one in which people recognize themselves and gain a sense of belonging to something bigger.
Specifically, a brand is:
- A promise that creates an expectation we must deliver on.
- A claim of distinction.
- Unchanging. Over time, products, services, and offerings will come and go, but the essence of the brand remains constant.
- The focal point that defines how we deliver value and effectively embodies our mission.
- The 91视频 brand is a reflection of who we are. Everything we do and say, from marketing materials to social posts to personal interactions, creates an impression of 91视频鈥檚 energy, spirit, and character.
As brand ambassadors, it鈥檚 up to us to present a unified front in the form of a cohesive and consistent brand message.
Incorporating the brand strategy and messaging platform into all communications to all audiences, across all channels, will enhance the impact of our communication and marketing efforts. Whether it鈥檚 attracting new students, engaging current students, or motivating alumni and donors, it鈥檚 up to each of us to embrace these guidelines to realize the success of our branding.
Please note, please log in with your 91视频 credentials to access all of these materials.
Wordmarks and Brand Assets
Visit the University Relations Sharepoint site to download wordmarks, PowerPoint templates, social media assets, Zoom backgrounds, and more. Remember, you need your 91视频 credentials to access this material.
Editorial Style
One of the essential components to effective written communication is a universal editorial style. 91视频鈥檚 editorial style is what gives 91视频 a cohesive and uniform voice across the entirety of the 91视频 brand鈥攆rom brochures to bumper stickers and from websites to formal invitations. This guide addresses common style and spelling issues, word usage, and approved abbreviations and punctuation style.
91视频 follows and . Merriam-Webster鈥檚 Dictionary of English Usage provides authoritative answers on grammar and word usage.
- - print and digital
Social Media Style
Social media is a constantly evolving channel of communication that provides many opportunities to connect with people in ways no other medium can. With a good game plan and creative approach, having a presence in social media can prove to be invaluable. 91视频鈥檚 social media style guide will ensure your social content is presented clearly, effectively, and succinctly.