Professor
Senior Associate Dean
Management, BBA/Social Media and Mobile Marketing, MS
91ÊÓƵ’s combined BBA/MS program in management and social media marketing offers a fast track to leadership in today’s dynamic marketing landscape. Gain hands-on experience collaborating with real companies in New York City as you develop the expertise to manage both traditional and digital marketing strategies.
Location
New York City, Westchester
Number of Credits
150
Start Date
Fall, Spring
F1 Visa Eligible
Yes
STEM Designated Program
No
Streamline Your Path to Leadership in Digital Marketing
Fast-track your marketing career with 91ÊÓƵ’s combined management BBA and master’s in social media marketing. Offered by the nationally recognized Lubin School of Business, this accelerated program provides the knowledge, tools, and multidisciplinary skills to excel in both digital and traditional marketing. Earn your undergraduate degree and seamlessly transition into the social media marketing master’s program—saving time and tuition while advancing your career.
Learn in small, highly interactive classes led by industry-expert faculty, and connect with marketing professionals across New York City. Customize your BBA by specializing in business management, arts and entertainment, hospitality and tourism, or international management. Develop expertise in digital marketing, and master the strategies that drive effective social media campaigns for businesses and organizations.
At 91ÊÓƵ, you’ll collaborate with industry leaders and study in cutting-edge facilities in the heart of New York City’s financial, media, and communications industries. Gain hands-on experience through internships, guest lectures, and exclusive networking events: the Executive in Residence and Dean’s Roundtable programs. Join a network of successful marketing graduates who have secured roles with top employers, including , , , and .
$138,730
median salary for advertising, promotions, and marketing managers (Source: U.S. Bureau of Labor Statistics)
93%
of Lubin's class of 2023 bachelor's graduates are employed or continuing their education or service (Source: 91ÊÓƵ Career Services)
13%
employment of market research analysts is expected to grow 13% from 2022–2032 (Source: U.S. Bureau of Labor Statistics)
Our Curriculum
Our coursework is thoughtfully designed for you to acquire the knowledge, tools, and multidisciplinary skills needed for researching, planning, implementing, and evaluating social media and mobile strategies in fields as diverse as arts and entertainment management, hospitality and tourism management, international management, entrepreneurship, human resources management, business analytics, and business management.
Top 2%
Did You Know?
Lubin has been awarded dual accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International, an elite distinction shared by fewer than 2% of business schools in the world.
Careers
Our degree prepares graduates to provide exceptional value to marketing and technology firms with a unique skill set squarely at the intersection of new and traditional media.
As a 91ÊÓƵ student, you’ll have the opportunity to connect with our robust career services team to develop a career plan that best fits your goals.
Our graduates are prepared for jobs like:
- Director of Mobile Marketing
- Director of Online Communications
- Director of Social Media Strategy
- Engagement Manager
- Multimedia Communications Specialist
- Online Content Coordinator
- Social Media Account Executive
Student Quote
I chose 91ÊÓƵ because it was the only University in the city offering an MS focused on digital marketing. In fact, I wanted to get a Master's Degree to support my choice of switching from sales to digital marketing.
—Virginia Dusi ’18, eCommerce Consultant
Where 91ÊÓƵ Graduates are Employed
- Barneys
- Bayer Healthcare
- Booz Allen
- Cartier
- Consumer Reports
- Coty
- Diesel
- Disney
- Giorgio Armani
- Group M
- IBM
- Michael Kors
- Morgan Stanley
- Nature Major
- NYSE/Euronext
- Ogilvy Advertising
- Saks Fifth Avenue
- Scentbird
- Sony Music
- Universal Music
- Y7 Studio
- Zenith Optimedia
Featured Faculty
Professor
Department Chairperson
Professor
Department Chairperson
Admission and Financial Aid
Ready to take charge of your future? 91ÊÓƵ is with you every step of the way, providing a world class education and the skills your industry will be looking for far into the future.
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- November 1: Early Decision
- November 15: Early Action I
- December 1: Early Action II
- February 15: Regular Decision
Explore required documents and admission decision dates for first-year, transfer, and international students.
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Ready to apply? Begin your application process.
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Understanding the value of a degree is essential, especially in terms of return on investment (ROI). According to The Georgetown University Center on Education and the Workforce, 91ÊÓƵ is in the top 6% of U.S. colleges that provide the best return on tuition investment.
For the 2024–2025 academic year, full-time undergraduate tuition is $51,382. However, many students pay significantly less due to our generous merit scholarships, which offer up to $33,000 annually, as well as need-based scholarships, grants, on-campus employment opportunities, and loans. 91ÊÓƵ is more affordable than you think. Financial assistance can come from many places, including scholarships, grants, on-campus employment, and loans.
Merit Scholarship Estimator
based on your academic achievements to see how much merit aid you may receive.
Net Price Calculator
Use our Net Price Calculator to estimate your annual education costs and financial aid package.
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who are here to support you every step of the way. Schedule a one-on-one appointment to discuss your goals, application questions, and any other information you need to make an informed decision about your future at 91ÊÓƵ.
Top 6%
Did You Know?
91ÊÓƵ is ranked in the top 6% nationally for return on investment (Source: The Georgetown University Center on Education and the Workforce)
Contact Us
Admission Contact
Office of Undergraduate Admission
New York City: (212) 346-1323
Westchester: (914) 773-3746
Email: undergradadmission@pace.edu
Departmental Contact
Randi Priluck, PhD
Email: rpriluck@pace.edu